1, the start-up: the rise of spotlight
In early 2008, successfully listed alibaba.In people feel a man success driven electricity into the world platform at the same time, a company calledNingbo healthma technology development co., LTDCompanies are also quietly across the fitness equipment market.
Healthma received sea county and ningbo city bureau of with highly attention to the uniqueness of the industry and other industry innovation is unprecedented.From 2007 to early 2007, only less than a year, the first sea county government has repeatedly visited enterprises, then the government gives support to give all kinds of policy to enjoy.Healthma on the basis of processing and manufacturing, and gradually development of electronic commerce, and promote the economic development of the sea.Visible, healthma Wu Fei Guo, general manager of the influence and charm.
Wu Fei Guo, a native of NingHai people, without knowledge, without strong financial support, more not like everybody else had a very good interpersonal relationship, but that is from such a small people, without being seriously success into a man with strong, constancy of steel.And WuFei countries became fitness equipment industry leader, his success is that the industry has a unique insights and entrepreneurial spirit of hard to reach.
The path of development in the industry, Wu Fei Guo without fear to go in the front of the industry, continuously explore new ideas, and constantly develop new products, based on the combination of innovation and practical, create belong to sea 'own successbrand, he is the sort of innovation, dares to breakthrough, dare to do great things, dare to do other entrepreneurs did not dare to do.Because of this spirit, so the healthma in many business failures, resolutely foothold, not eliminated by the market environment.
So Wu Fei Guo the success, is that when facing the market in that year, no back still go on.He doesn't understand business, but he has his own management pattern, he didn't have enough money, but he can create their own value, step by step he had no profound technical knowledge, but he dare bold innovation.At the same time, is accurate for market prospective Wu Fei Guo, driving the development of the industry, creative for the life and health industry offers a variety of possible solutions, based on the domestic services, has led a large number of surrounding the employment of the masses.
From the market perspective, Wu Fei Guo are fitness equipment industry leader, from the point of view of businessmen, Wu Fei Guo there is a new generation of intellectual businessman.From the beginning to the present, he never affected by the "big boss" dazzling, sticking to the original dream, develop their own market, the life belongs to his.He is not highly educated, constantly absorbing new knowledge
from the introduction of new technology at home and abroad, and humbly asked people the way of doing business, when others enjoy the joy of success, he also in diligently enterprising, not himself was eliminated by the ever-changing market.Wu Fei Guo the understanding of the business is only four word: persistence, innovation.
Innovation for development, for since the childhood "grassroots" class Wu Fei Guo not only to understand the domestic market, more skilled in foreign enterprise operation mode.He never stop his steps, from the country to that country, unceasingly absorb other enterprise essence, to reflect on my own shortcomings, introducing excellent philosophy and corporate culture to their own company, with its own unique insights to guide the healthma a another "commercial war", and stand out from the "commercial war".In the early established healthma WuFei Guo will put the enterprise culture in the first place, he always believed that "no good employees, only don't work hard, the boss of", in his eyes, as long as self has made to do a staff of mind followed him into the market.Healthma has its own values, employees have their own outlook on life, Wu Fei Guo widely absorbs all the opinions of the staff, advocating employee concept innovation, form independent and thoughtful way, the values of the company not only stay in education level, to implement in the actual management.
Different divisions of the company should have its own system, and the system is in charge of each department, each of us according to our own actual situation summary and sign for approval, once violated, drawn up in accordance with the system strictly implemented.Wu Fei Guo see these as "written pledge to fulfill a military order".In such a highly effective, the rigorous work mode, every employee sample execution system developed by myself.The healthma today is the world's largest fitness equipment manufacturing kingdom, which has five subsidiaries, offices all over the country, thus it can be seen as Wu Fei Guo entrepreneurs have foresight and broad mind.
Wu Fei Guo no too gorgeous words, no powerful voice, but his every word each other but it can direct the heart, stimulate potential employees mind.His words may not heard, but must be used.In recent years, along with his struggle of staff are willing to serve healthma, to push the tasman sea to the highest peak.
As a good entrepreneurs, Wu Fei Guo to discover opportunities and challenges to the market.Face the rapid change of the market, he constantly research and development of a new generation of products to change, he is a market development, but also a master of keeping pace with The Times, he is good at catch every opportunity, constantly create their own market, bring healthma more opportunities for development.
Positioning target market, you must first to understand the market and customer needs, continuously grope for the sales direction of industry, to healthma Wu Fei Guo formulate strategic goal is to provide the best products for the general customers, provide the best quality service.The ultimate goal is to drive the world people's life and health.At the core of the market at present, he thought, the problem is not according to each customer's own situation to customize products, so he constantly breakthroughs, constantly breakthroughs the industry mode of production, the physical condition of different ages, reuse of existing technology combined with the introduction of technology, to develop automatic exploration to adjust products to meet everyone's needs.
At that time, a lot of fitness equipment industry in China are in blindly copying foreign production mode, the other enterprise Wu Fei Guo not only opened up the mainstream market, have the characteristic of industry and create more value and performance of the new trend of the fitness equipment, leading the development of the industry, also led to the progress of the whole market.This is an internationalization and localization of exploration, in the past 8 years, Wu Fei Guo created their own business, and create a belong to the legend of the industry, in the process of continuously grope and development, he had succeeded, implements the market truly leap.Healthma's brand in the country, famous around the world.
2: under the big pattern of an eye
Under Wu Fei Guo, healthma r&d by whole body heating electric massage stick, mini folding multi-function exercise treadmill, multi-function lazy toning ultra-quiet jilt fat machine, acupoint stimulation thermal magnetic wave vibration recuperate vitality, high-frequency spiral multi-function qi-blood circulation keep vitality and ultra-quiet suspension damping fitness spinning and other fitness equipment, with the Internet as a platform combining with the foreign trade sales, successfully enter the market at home and abroad.At present, the healthma has cooperation with nearly 20 more than TV shopping, such as purchase, good happy tesco, the Oriental shopping, acorn international, best buy, etc.At the same time, more to do network marketing, such asTmall mall、Jingdong mallPurchase, amazon, Su Ningyi, alibaba, etc.
Directly through the network to promote sales of their products, it is on the Internet to build their own independent, which has the function of trading network marketing website, through specialized online trading system to achieve product sales work.At the same time, through "website alliance cooperation channels, such as friendship connection, partners and other forms.Healthma launched a B2B, B2C, C2C business model, and thus have the characteristic of the enterprise future development planning outline, clear development direction, strategy of establishing long-term goals, is the goal of Wu Fei Guo from startup to conclude.
Under the guidance of the pilot Wu Fei Guo nations, healthma of millions of output value from the beginning to now hundreds of millions of output value, from the previous employee number over the subsidiaries, offices around the world each country and a healthma has gone from youth "fleet" derivatives into a huge gym equipment, in the global loud the healthma name.
Healthma set up branches and offices around the world, not only the healthma is recognized around the world, more for each family brought the Gospel.This is Wu Fei Guo developing countries, one of the main mechanisms to promote health, is also a combination of internationalization and localization.2017 healthma under the support and attention of the local government will be fully listed, Wu Fei Guo show that on the spot for the social development, seeks the welfare for the customer, seeks the benefit for employees.This is the healthma features, and so far have been trying to do one thing.Wu Fei Guo not only in technology innovation, but also on the idea of reform, the healthma products have been abroad, recognized by the world, is also a positive impetus to the development of the whole of the fitness equipment industry, he described as their grades: Chinese companies want is recognized by the world, into a global business base.In just a few years, healthma can in many leading enterprises, not only in the domestic rare, unique in the world.
In the face of strong competitors, healthma adhering to their own unique innovation concept, to conquer every technical problem for each technology to product innovation, and make unremitting efforts to let the healthma facing the impact of time and time again, still can stand on the front end of the industry, against the huge waves look busy.Each a startup success or failure and existential choice, healthma have made the right choice, Wu Fei Guo although degree is not high, but he set his opportunity, seize the opportunity, with their own wisdom to lead healthma success breakthrough every bottleneck, seems to be the "accidental", is "inevitable" of wisdom.He used his knowledge of the market and grasp, to the entire market gives more economic value and cultural value, leading the enterprise to reach another peak.He can do the combination of economy and culture, also can do our own the characteristic of the industry, so as to improve enterprise's strength.
Over the years, Wu Fei Guo with its own unique business philosophy, has won a large number of willing to struggle for his employees, let employees to achieve self, reflect ego value, also let staff aware of their own is a member of the healthma this big family, from "want me to do" to "I want to make a change," that a strong sense of ownership, as he created a higher market value.But, the most let people admire not Wu Fei Guo created wealth, but he advocated by the enterprise culture and social values, his social sense of responsibility of the enterprise, breed in every one's heart.From the healthma technology development co., LTD., to convoy electronics co., LTD., to the healthma fitness equipment co., LTD., step by step efforts cannot leave his own unique concept, he advocated the harmony of corporate responsibility and social responsibility, a series of values of output not only won the affirmation of employees, more for the overall market environment, everyone on the respect of Wu Fei Guo, from personal nobu to whole area, an ordinary but again shining light of man, has created the miracle of the fitness equipment industry, the real sense of "leap", for the internationalization of the industry cooperation laid a good foundation, provides a good reference for the same industry competitors.
In order to adapt to the new situation, enterprise development response issued by the relevant ministries and commissions under the state council and the department of commerce of zhejiang province policies.In 2015 healthma work made a significant adjustment, integration of market resources, abandon part of the backward resources, adjustment strategy, intensify the building of the Internet platform and electric business platform construction.Set up service standard system, improving the quality of basic services, to enrich the content of value-added services, to realize the seamless link export infrastructure services and value-added services, the construction of a "one-stop" user experience, to create the service platform.The construction of the platform, will also be shrunk and competitors in the Internet environment is the competition, and minimize impact to the customer, other companies on the basis of the stability of existing customers, through the Internet marketing, expand the market share.
Healthma globally diversified one-stop Internet marketing patterns of innovation environment create benefit the common supply chain upstream and downstream small and medium-sized enterprises of electric business platform, the platform for the parties, through the platform construction, form the new pattern of international marketing mode service, has realized the basic services of foreign trade, logistics services, financial services and other third-party value-added services of the benign interaction of ecosystem.Healthma coverage from individuals to families, from family to the market, from the mall to electricity, it supports the domestic enterprises overseas, the basis of this is the meaning of solid healthma really exist, is the basis for the heisman towards the world to go global, its development is a completely accords with the road of scientific development and harmonious society.
In the "limited resources, infinite originality" creative era, Wu Fei Guo with its own unique insights and ambitious vision, will do their own enterprise larger, actively create "healthma" independent brands, and successfully registered "healthma" trademark.He broke the conventional model, in the diversified marketing mode, choose more effective, more simple, more suitable for your business model for marketing, healthma more than 90% of the products passed CE, German GS, the European Union, the international CB certification.Wu Fei Guo the big eye, the characteristics of practical, down-to-earth through their targets, set a good example for other entrepreneurs.In the direction of the development by innovation, show the cultural connotation of a new generation of entrepreneurs and the overall quality, for Wu Fei Guo that perseverance, we will not be difficult down, moved by the business pattern of innovation, believe the path of development in the future, will also emerged a large number of such outstanding entrepreneurs, for the local industry and bring more development space for the country.
3: future steps Insist on innovation
As healthma manager and chief engineer, work for decades, Wu Fei Guo the foothold official duty post, diligent, to study business, become independent technical backbone, give full play to the exemplary role in the work.Although degree is not high, learning has become the habit of his, since the job, he never continuous learning.Always constantly learning all aspects of the knowledge, enrich themselves, improve their knowledge level, perfect their knowledge system, and actively participate in various training.Wu Fei Guo in face of difficulties never escape, positive enterprising, drilling technology is the fun of him, when he is engaged in the technical post, the challenges one after another technical difficulties, fill the blank of the a and a business, and added new for fitness equipment, electronic industries and technological achievements.
Wu Fei Guo was born in a small family west shop, parents are farmers, at home, there are several brothers and sisters, that is in such a condition is not well-off family, cultivate a man, who, before others, in order to let the family a good life, also in order to get rid of the status quo of family, more improved the appearance of the village, young Wu Fei Guo began his entrepreneurial journey, that were inspired fortitude character and fighting spirit, raised his morale, also let his life in the future, and to create a the most beautiful."Don't ask, don't born heroes." this sentence contains the Chinese respect for talented but was born poor, also indirectly depicts this extraordinary man.
Maybe it is because of family poverty, no connections, makes Wu Fei Guo grow in a disadvantage environment, let him have a more strong desire to break through.Wu Fei Guo growth is from the ordinary to the great transformation process.A don't have enough money, no wealthy family, no good connections, for many competition unit, simply isn't worth mentioning, are also less valued by anyone, but it is for this reason, a lot of people ignored the so-called "competition", this gives enough time for the jedi counterattack Wu Fei Guo.For now be somebody Wu Fei Guo, all of the fitness industry can't imagine how this young people nothing is created their own business.But you know only Wu Fei Guo, in addition to his persistence, innovation, forbear, more is hard.
Don't try, you never know what the future is like!A nothing, only a person incredibly successful entrepreneurial zeal the influence of the fitness equipment industry, become "commander" fitness equipment industry in China.One was a small home appliance maintenance division, has become the world's largest fitness equipment of the kingdom of pilot.He run around looking for business, from the beginning to now customers find him the consultation cooperation actively, he will be the company's doors open to the world that Wu Fei Guo leading people of China as the world's largest fitness equipment, more like a legend, after many setbacks, a lot of pressure, finally created the myth of our own.Face is enough to make the same industry competitors, however, sit up and take notice of performance, downplayed the Wu Fei Guo a few words: have a dream, there is hope.This is Wu Fei Guo, a man with a startup dream, a dare to do what others dare not to do, an original mind infinite entrepreneurs.
In the fitness equipment industry, there is no people don't know the potential monopoly market winners, people see him as a textbook, guiding the more and more people to achieve their dreams.
Wu Fei Guo on their own business process, said: "I have nothing, the only thing I have is passion for the career, people exist, will be responsible for yourself, should be more socially responsible".Simple a few words, is deeply rooted in the hearts of the people.Due to the market keen insight, Wu Fei Guo tend to seize market opportunities, unexpectedly the monopoly of the fitness equipment market.Because there is no strong family background, in the face again and again, the market challenges, let he gradually formed the courageous and resolute character, in the face of all the pressure, he a person to shoulder the responsibility, carry all the burden, the character is just what every successful person must possess.
Each time the progress is a growth, the growth of each is a success.In Wu Fei Guo entrepreneurial stage, he has been sticking to his original dream, according to their plan implemented step by step at the beginning of the goal, the inherent self-confidence, that is incomparable power, let he has finally emerged in the fitness equipment industry.Before the healthma into collectivized mode, Wu Fei Guo have been consistently maintained themselves, with their own wisdom and lead in international front storm mind and break the traditional mode of industry, will be the most distinctive industry pattern to move to the end.
Today is information age, the Chinese economy is in transition.Once the business model and work consciousness has been unable to meet the needs of the entire market, whether enterprise, or individual, if still stick to old ideas, to finally only is a dead end.Has gradually in the past of that kind of policy direction change, social in progress, countries in the progress, enterprises should also keep up with the pace of The Times, to solve the problems existed in the dilemma.Pioneer like this Wu Fei Guo, practical, bold and innovative entrepreneurs have few.Hope in the future will emerge a large number of such outstanding entrepreneurs, lead to the development of the whole market industry, promote the development of industrial economy.